OTT Platform provider Xstream and XroadMedia, a specialist in content discovery, recommendation and targeting services, have signed a strategic partnership agreement to deliver OTT personalisation.
Xstream, the premium provider of OTT and TV Everywhere services and vendor of the award winning video management system Xstream MediaMaker™, and XroadMedia, specialists in building innovative and ground-breaking content discovery and recommendation solutions, today announced that they have signed a strategic partnership agreement to deliver OTT personalisation to operators across the world to increase our customers end-users satisfaction and reduce churn.
”Particularly in OTT consumers are struggling with the flood of content made available to them on multiple devices”, says Adolf Proidl, Chief Executive Officer of XroadMedia. “The partnership with our friends at Xstream will not only see Ncanto pre-integration into Xstream MediaMaker™, but will also revolutionise the way content and service providers deliver their content to consumers. Personalisation has just become bigger and better.”
Ncanto, XroadMedia’s unique cloud-based content discovery solution, offers intelligent content discovery and personalisation capabilities to users and service providers alike. Consumers get to enjoy content delivered to them based on their viewing behavior, interest, location and social profiles. With Xstream’s OTT platform Xstream MediaMaker™ and Ncanto’s advanced content discovery services, content owners and service providers will be empowered to fully understand their customer’s habits, deliver personalised and future-proof OTT solutions as well as effectively align their service offerings and monetisation strategies.
”We’re delighted to team up with XroadMedia” said Morten Soeger, Director of Global Alliances at Xstream. “The combination of Xstream MediaMaker™ and XroadMedia’s product suite allows us to offer an attractive discovery and recommendation solution to operators worldwide, allowing them to deliver personalised content to consumers and maximize revenue streams by customising state-of-the-art product offerings according to the preferences of individual end-users.”
Meet Xstream and XroadMedia at IBC
Xstream and XroadMedia will be exhibiting at IBC in Amsterdam September 11th-15th and welcome visitors to drop by the Xstream stand F15 in Hall 14 to discover how the joint solution can add superior value to your specific business model.
Xstream has been a pioneer in OTT and TV Everywhere since 1999. Drawing on their extensive experience, Xstream works with world-leading Telco’s, cable operators and MSOs. Xstream deliver simpler, smarter OTT/TVE solutions characterized by superior flexibility, usability, scalability and cost-efficiency. Xstream’s comprehensive and scalable online end-to-end video management solution, Xstream MediaMaker™, offers numerous key modules such as MediaMaker Loading Dock; a cutting-edge content supply chain management tool designed to solve all the complex challenges in the content supply chain MediaMaker Store; maximise monetisation with multi-domain segmentation, smart merchandising and advanced analytics and MediaMaker Play; wow your viewer with personalised experiences and clever customisation apllications on any device.
Xstream works with a wide range of customers such as; Fuhu/Nabi tablet, Pathé, Canal Digital, SBS Discovery, Telenor, Altibox and Spark New Zealand.
Xstream is headquartered from Copenhagen, Denmark and has offices in San Francisco, Warsaw, Sydney, Singapore and London, United Kingdom.