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Zenterio enters strategic partnership agreement with content discovery service provider XroadMedia

· Press release

Zenterio, which provides an independent software platform for interactive TV, and XroadMedia, a provider of content discovery, recommendation and targeting services, have signed a strategic partnership agreement. In the partnership XroadMedia will integrate its advanced personalization service Ncanto into Zenterio OS. The combination of Zenterio OS and XroadMedia’s product suite means that the two companies will now be able to offer an attractive combined search and recommendation package to TV operators.

“The availability of TV content, both on demand and broadcasted, is increasing rapidly. A key challenge for TV viewers is to find content that is relevant and interesting. The collaboration with XroadMedia means that Zenterio’s customers and partners can instantly offer a personalized content discovery and recommendation service that hugely increases the attractiveness of their TV offerings,” said Robin Rutili, CEO, Zenterio.

Zenterio OS will support XroadMedia’s content discovery software Ncanto that finds relevant content based on the consumers’ behavior, interests and social profiles. TV operators and content owners will be able to maximize their revenue streams by tailoring offerings according to the preferences of individual users.

“Ncanto enables TV viewers to easily find and enjoy the content that they are really interested in – anywhere and anytime. Combining Ncanto with the possibilities and scale of Zenterio OS opens up many new and attractive business opportunities for us,” said Adolf Proidl, CEO and Co-Founder, XroadMedia.

About Zenterio
Zenterio provides Zenterio OS, an independent software platform for interactive TV that is positioned to become a global standard. Zenterio partners with global system integrators, set-top box suppliers, CA/DRM providers, chipset manufacturers and providers of interactive services. Zenterio has more than 200 employees (25 nationalities). Zenterio has offices in Stockholm, Linköping and Atlanta. Zenterio is owned by private investors and private equity firm Scope. The chairman of the board is former Nokia CEO Mr. Olli-Pekka Kallasvuo. Visit

About Zenterio OS
Zenterio’s operating system works with most types of hardware available on the market. For TV operators, Zenterio's software enables fast harmonization of operators’ fragmented software bases, and it can be used on new and already deployed hardware. With a harmonized solution, operators can quickly and cost-effectively deliver new interactive services to end customers. Besides unrivalled hardware support, Zenterio's software offers market-leading performance and a flexible way to add new features. For system integrators, Zenterio's products facilitate uniform support for their new solutions that enable TV operators’ interactive services. For TV viewers, this means improved experiences, an increased range of services, and greater access to new applications.

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