February 2023 - XroadMedia

How to Maximize Personalization for OTT Platforms

The value of personalization for Over-The-Top (OTT) platforms is undeniable. Personalization allows for a better user experience, which in turn increases customer satisfaction and loyalty. According to Microsoft, for 96% of consumers, the consumer experience drives...

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How to Maximize Personalization for OTT Platforms

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