IBC 2026: Personalization with the Age of Business Rules and Regulations
Catch-up on our IBC 2026 session! Personalization is essential for media platforms, but strict regional regulations often lead services to believe that AI personalization is not possible. Most recommendation engines are black box solutions, which remove the human...
What Can We Take from IBC 2026?
By Tom Dvorak 4 days in Amsterdam is always the best opportunity to take stock of the industry. This year was no exception. AI, short-form, content discovery, trust, optimizing costs and fighting churn were some of the themes that kept coming up for us during IBC. One...
Why Short-Form Has Shifted from Promotional to the Whole Product
In 2026, nearly four in ten UK adults who regularly consume content (39%) watch short-form videos multiple times a day, increasing to 64% for 18–24-year-olds. Short-form is becoming the default lens through which audiences consume and discover content. As this trend...
Building Cohorts that Protect the Family Screen
Striking the balance of personalization vs privacy and protection When it comes to catering to all ages, having children’s content is not enough, platforms need to protect their younger audiences. Family profiles, children’s accounts and shared devices...
