Blog Archives - XroadMedia

Optimizing Content Discovery on OTT Platforms through AI

Audiences can waste up to an average of 10 and a half minutes trying to search for something to watch across the different platforms. With a flurry of services available at viewers’ fingertips with vast libraries, it is not surprising that this is becoming more of a...

Unlocking the Power of Personalization in OTT Monetization Strategies

Personalization is the key to unlocking a successful monetization strategy for OTT platforms. By leveraging user data and analytics, personalization can tailor your ads and upsell offers to meet the individual needs of your users, allowing for more meaningful...

IBC 2023 – The Top Trends Making an Impact within Media and Entertainment

Another year of IBC has wrapped, and what a show it was. With over 1,000 exhibitors and over 43,000 visitors, there were certainly many things to discuss over the four days. We’ve rounded up all of the top trends tackling pivotal industry challenges, which were a...

How to use Generative AI and ML to Enhance Personalization for OTT Platforms

In a competitive environment, video platforms (SVOD, AVOD, TVOD etc.) are turning to personalization, but as it’s now expected from services, providers need to ensure that they’re offering top-tier experiences. Not only in the accuracy of suggestions but also by...

Why is Your OTT Platform Hemorrhaging Subscribers?

Over-the-top (OTT) platforms have been growing in popularity over the years, with more and more people opting for these services over traditional cable TV. However, recently it seems like every industry headline is that some of the big services are losing subscribers,...

How to Keep OTT Users Engaged

Did you know that, in 2021, the cumulative time Americans streamed video content was 15 million years? It’s never been more crucial to keep viewers returning to over-the-top (OTT) services as engaged users. When viewers have an average of 5 video services per...

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