Broadcasters
Drive value from your on-demand assets and live content to drive advertising revenues and sign-ups.As a content producer you have to make sure your audience can always find your content and consume what they are interested in – regardless if these programs are broadcasted live or are part of your on-demand library. While your editorial team makes sure recent and important content is continuously presented to the user, there is also a vast library of content that has been produced in the past and requires ongoing monetization.
Particularly important for broadcasters, we offer a variety of services to work alongside existing processes and teams. Not only we offer a number of advanced tools to help your editorial team to personalize the pre-selection of content they want to present to users, we also give you full control over our services for any business adjustments you want to make – starting from fine-tuning results based on your KPIs to advanced targeted advertising or addressable TV as it is known in our industry.
Personalized Editorial Selections
Pre-selections of content from trusted editors are powerful recommendations, but sometimes they are not noticed by users as they are not always relevant to them.
With editorial recommendations personalized by our solution we increase the rate users are acting on them by more than 300%.
Targeted Advertising
With our deep knowledge of your audience’s interests, we can provide you with a list of themes and topics to help advertisers reach your audience and display campaigns which resonate with each of your users.
Sponsored Personal Favourites
Sell your advertisers the ability to only be associated with experiences your users enjoy. Our scoring lets you sell sponsorship packages to run alongside content that users are truly excited about.
Personalized Notifications
In a world where every app and service triggers notifications, it is vital for them to be relevant for the user.
Therefore, we recommend to only notify the users about events that are highly relevant to their profiles and interests. This will bring users back to your service more often, while reducing the time until they start consuming your content.
Intelligent Audience Segmentation
Personalize content by location, language or any other business data. Give users a truly relevant experience across all of their devices.
Multi-Platform and Device Integration
Drive consistent recommendations and features across all of your devices. We can integrate into your set-top-boxes, mobile devices, OTT apps and more to harmonize your user experience.
Full Control with A/B Testing
Let your product team test and build new product features based on our algorithms without requring developers. A/B test and measure results to make sure you are driving results.
