About Us

Did you know, it's pronounced "Crossroad Media". Learn all about us.

XroadMedia was founded in 2012 and is headquartered in Vienna, Austria, with further offices in Graz, Austria, and London, United Kingdom. Since its foundation, XroadMedia is privately owned, whereby the majority of the company is held by its founding members.

Started by former executives of APRICO Solutions, a venture of Philips Electronics, we focus on recommendations, personalization and targeting in the media industry. Our team has more than 20 years’ experience in the recommendation space, working predominately with Service Providers, Streaming Operators, Media Companies and Broadcasters to personalize their digital media services for consumers.

Today we are on the 4th generation of our recommendation and personalization platform. As a result, our clients can expect a fast, efficient deployment taking significantly less time and effort than any competitive solution. Of course, we don’t expect clients to simply trust us, we also provide simple ways to test and trial our solution.

Based on close to two decades of product and market research, as well as customer deployments in the internet, media and broadcast industries, our platform is an innovative back-end solution, which is optimized for cloud- and server-based deployments. It boosts our customers’ profits and revenues by uniquely combining user taste with requirements and business models of our customers and partners.

We also take pride in our customer service to make sure we offer the best experience in the industry, regardless the size of our customer and their location. As a result, we have a large base of happy customers who stick with us for a very long time – typically longer than their usual product life cycle.

Our Management Team

Adolf Proidl

Adolf Proidl

Chief Executive Officer

Responsible for our company vision, corporate structure and product innovation, Adolf has more than 20 years of experience in R&D, strategy, innovation and corporate development.

Tom Dvorak

Tom Dvorak

Chief Commercial Officer

With more than 20 years of experience in sales, marketing and business development, Tom is responsible for all our marketing, sales and financial activities.

Andras Kalmar

Andras Kalmar

Chief Technology Officer

Heading up our R&D and product development activities, Andras has more than 20 years of experience in R&D, product & project management and technical sales.

Paul Schenk

Paul Schenk

Chief Operating Officer

Paul has more than 25 years of experience in R&D, innovation and project management and is responsible for customer care, quality of service and our own infrastructure.


Vienna, Austria

High Tech Campus Vienna
Gutheil-Schoder-Gasse 10
1100 Wien, Austria

Welcome to headquarters.

This is where our engineering, technical and management teams are based.

London, England

The Boutique
73 Watling St
London, EC4M 9BJ



London is home to our sales and marketing teams.

We are also expanding our product team across both London and Vienna.


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