XroadMedia Appoints former CEO and Industry Executive Samuel Sweet as Strategic Advisor and Strengthens Sales Team

Vienna, 4th September – XroadMedia, the leading AI personalization and content discovery specialists, today announced the appointment of Samuel Sweet as strategic advisor to the company’s board of directors. Samuel joins from ThinkAnalytics, where he was...

XroadMedia Unveils Advanced Analytics and Generative AI Suite for Scalable Personalization

Vienna, 27th August —This year at IBC, XroadMedia, a leader in personalized content discovery and recommendations, is thrilled to announce the launch of its latest suite of advanced features. The update within their solution focuses on the application of AI, new ways...

Why Personalization is Important – How to overcome challenges and the future of TV

Gone are the days when one-size-fits-all programming could captivate audiences. Today, viewers crave experiences tailor-made just for them. In the first part of this blog, we looked in depth at the impact of personalization on TV services and some of the strategies...

Why Personalization is Vital to TV Services Success

The answer: keep your service competitive and your users happy. With personalization, you create unique experiences that keep viewers returning to your TV platform. Personalization is more than a modern buzzword- it’s a critical factor that can propel TV service...

Boost Your OTT Engagement with Proven A/B Testing Strategies

In an era where users can consume content from pretty much anywhere, OTT platforms are in fierce competition for user engagement and retention. One strategy to maximize this is through A/B testing. A/B tests aim to compare the performance of two items or variations in...