Boost Your OTT Engagement with Proven A/B Testing Strategies
In an era where users can consume content from pretty much anywhere, OTT platforms are in fierce competition for user engagement and retention. One strategy to maximize this is through A/B testing. A/B tests aim to compare the performance of two items or variations in...
Regiogroei Case Study | Advanced personalization at scale for regional broadcasters
A personalization solution shouldn’t compromise on quality just because it can be complex. We work with Regiogroei to deliver enhanced user experiences across all of the 10 regional broadcasters that they work with. Learn more about: Enhanced personalization across...
The Evolution of Streaming Video-on-Demand Services: Are Ad-Supported Tiers Saving SVOD?
Streaming video-on-demand services (SVOD) have witnessed a transformative change in recent years. As the competition among service providers intensifies, companies are adopting a new strategy to combat rising costs and attract more customers – introducing...
