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The Evolution of Streaming Video-on-Demand Services: Are Ad-Supported Tiers Saving SVOD?

Streaming video-on-demand services (SVOD) have witnessed a transformative change in recent years. As the competition among service providers intensifies, companies are adopting a new strategy to combat rising costs and attract more customers – introducing...

Spruce up your OTT pages for 2024

Swim lanes, rows, shelves, whatever you name them, they all make up similar pages within a TV service. Working in a product team of a TV service, we understand that a big prioritization is about standing out from the crowd. Your UI is what keeps people within your...

Media and Entertainment Trends to Look Out for in 2024

The media and entertainment industry is constantly evolving, driven by shifting consumer preferences and technology advancements. 2023 saw an uptake in the use of AI, the popularity of FAST services, strategies to improve monetization opportunities and more. This year...

Ebook – Going Beyond the UI

Is only having personalization within your app enough? Discover how to increase your OTT engagement. OTT platforms usually limit themselves to just personalizing their homepages and user interface. However, there are more touchpoints that can be tailored to meet the...

Optimizing Content Discovery on OTT Platforms through AI

Audiences can waste up to an average of 10 and a half minutes trying to search for something to watch across the different platforms. With a flurry of services available at viewers’ fingertips with vast libraries, it is not surprising that this is becoming more of a...