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Media and Entertainment Trends to Look Out for in 2024

The media and entertainment industry is constantly evolving, driven by shifting consumer preferences and technology advancements. 2023 saw an uptake in the use of AI, the popularity of FAST services, strategies to improve monetization opportunities and more. This year...

Ebook – Going Beyond the UI

Is only having personalization within your app enough? Discover how to increase your OTT engagement. OTT platforms usually limit themselves to just personalizing their homepages and user interface. However, there are more touchpoints that can be tailored to meet the...

Optimizing Content Discovery on OTT Platforms through AI

Audiences can waste up to an average of 10 and a half minutes trying to search for something to watch across the different platforms. With a flurry of services available at viewers’ fingertips with vast libraries, it is not surprising that this is becoming more of a...

Unlocking the Power of Personalization in OTT Monetization Strategies

Personalization is the key to unlocking a successful monetization strategy for OTT platforms. By leveraging user data and analytics, personalization can tailor your ads and upsell offers to meet the individual needs of your users, allowing for more meaningful...

IBC 2023 – The Top Trends Making an Impact within Media and Entertainment

Another year of IBC has wrapped, and what a show it was. With over 1,000 exhibitors and over 43,000 visitors, there were certainly many things to discuss over the four days. We’ve rounded up all of the top trends tackling pivotal industry challenges, which were a...