Blog
Why Generative AI Won’t Replace Recommendation Engines
Due to the increase in AI tools and their availability over the last few years, Google Cloud found in 2024 that nearly two-thirds of media and entertainment organizations are actively using generative AI. This high adoption rate indicates that GenAI is no longer just...
Efficiency and Discovery: The Key Themes of IBC 2025
IBC always highlights the opportunities and challenges within the industry; this year was no different. Here’s our take on what themes stood out for us during the four days in Amsterdam. Discovery is Clear From production to workflows to user-facing experiences,...
Partner Spotlight: Evergent
Know the predictors of retention, not just churn When it comes to churn prediction, it’s not only important to know when your subscribers might leave but also why they might stay. This information can help service providers leverage users to stay with the content they...
The Role of Super Aggregation in Solving Streaming Fragmentation
With an ever-growing number of OTT services competing for audience attention, the need for aggregation has never been more urgent. Streaming promised viewers exceptional choice and control. Yet this instead created a new challenge, content overload. The average...
How much time are your users wasting searching?
Beyond Standard Search: Why TV Platforms Need Advanced Discovery to Retain Subscribers The traditional approach to content discovery on TV platforms is quickly becoming obsolete. As streaming services multiply and content libraries expand exponentially, standard...
Recommendation Engines: Build or Buy?
As you know, personalization is vital to creating the best user experience for OTT service subscribers. Are you looking to improve your user engagement with personalization? You can do this by investing in a recommendation engine that powers personalized experiences....
Find the Balance of Human Editorial Control and AI for Personalization
As streaming platforms compete for viewers’ attention, the teams behind these services are discovering that personalization is not just a feature - it's a strategic imperative. However, teams are still reluctant to rely on personalization and recommendation solutions....
Top Trends for 2025 in Media and Entertainment
What should you be Looking Out for in 2025? As we enter 2025, what trends will we bring with us from 2024, or what will we be leaving behind? The streaming landscape is continuously evolving, so we’re taking a look at what themes will be defining innovation and growth...
Partner Spotlight: Media Distillery
Enhancing Content Discovery Through AI Collaboration Today, viewers are inundated with an ever-expanding sea of content. The challenge for both consumers and service providers is no longer just about having access to a vast library of shows and movies, but rather...

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