The media and entertainment industry never stands still, but 2025 proved to be a year defined by many structural and technological shifts. Intensifying competition, rising costs and rapidly evolving viewer behaviour pushed platforms to reevaluate their strategies and...

Key Points: Agentic AI is a powerful application of AI, one that combines LLMs, RAG (Retrieval-Augmented Generation), and increasingly, LAMs (Large Action Models) at scale and now shows traction in media and entertainment. Agentic AI consists of AI agents: one that...

Due to the increase in AI tools and their availability over the last few years, Google Cloud found in 2024 that nearly two-thirds of media and entertainment organizations are actively using generative AI. This high adoption rate indicates that GenAI is no longer just...

IBC always highlights the opportunities and challenges within the industry; this year was no different. Here’s our take on what themes stood out for us during the four days in Amsterdam. Discovery is Clear From production to workflows to user-facing experiences,...

With an ever-growing number of OTT services competing for audience attention, the need for aggregation has never been more urgent. Streaming promised viewers exceptional choice and control. Yet this instead created a new challenge, content overload. The average...

Beyond Standard Search: Why TV Platforms Need Advanced Discovery to Retain Subscribers The traditional approach to content discovery on TV platforms is quickly becoming obsolete. As streaming services multiply and content libraries expand exponentially, standard...

As you know, personalization is vital to creating the best user experience for OTT service subscribers. Are you looking to improve your user engagement with personalization? You can do this by investing in a recommendation engine that powers personalized experiences....

As streaming platforms compete for viewers’ attention, the teams behind these services are discovering that personalization is not just a feature - it's a strategic imperative. However, teams are still reluctant to rely on personalization and recommendation solutions....