The media and entertainment industry is constantly evolving, driven by shifting consumer preferences and technology advancements. 2023 saw an uptake in the use of AI, the popularity of FAST services, strategies to improve monetization opportunities and more. This year...

Audiences can waste up to an average of 10 and a half minutes trying to search for something to watch across the different platforms. With a flurry of services available at viewers’ fingertips with vast libraries, it is not surprising that this is becoming more of a...

Personalization is the key to unlocking a successful monetization strategy for OTT platforms. By leveraging user data and analytics, personalization can tailor your ads and upsell offers to meet the individual needs of your users, allowing for more meaningful...

Another year of IBC has wrapped, and what a show it was. With over 1,000 exhibitors and over 43,000 visitors, there were certainly many things to discuss over the four days. We’ve rounded up all of the top trends tackling pivotal industry challenges, which were a...

In a competitive environment, video platforms (SVOD, AVOD, TVOD etc.) are turning to personalization, but as it’s now expected from services, providers need to ensure that they’re offering top-tier experiences. Not only in the accuracy of suggestions but also by...

Over-the-top (OTT) platforms have been growing in popularity over the years, with more and more people opting for these services over traditional cable TV. However, recently it seems like every industry headline is that some of the big services are losing subscribers,...

Did you know that, in 2024, viewers spent more than 12 trillion minutes watching streaming programs, the equivalent of 23 million years' worth?! It’s never been more crucial to keep viewers returning to over-the-top (OTT) services as engaged users. When viewers have...

NAB is celebrating its 100th edition of the event in Las Vegas this year. As always, the event will be the opportunity to see which industry trends are going to be continuing to take the world by storm or which will be short-lived. Since the beginning, NAB has been...

The value of personalization for Over-The-Top (OTT) platforms is undeniable. Personalization allows for a better user experience, which in turn increases customer satisfaction and loyalty. According to Microsoft, for 96% of consumers, the consumer experience drives...