In the highly competitive world of streaming and Over-The-Top (OTT) services, personalization is key to user engagement and retention. However, platforms often face a significant hurdle known as the "Cold Start Problem". As well as being a major issue for new...

Trends in Media and Entertainment for 2024 and Beyond IBC is over for another year. 45,085 attendees from 170 countries ascended into Amsterdam. There was also an increase in the number of exhibitors, which grew by 100 to over 1,350 from the previous year. As ever,...

From Data to Delight: How XroadMedia and Simply.TV are Personalizing TV Experiences You don’t need perfect metadata to deliver personalized experiences, but having high-quality, accurate metadata helps transform user experiences even further. In addition to utilizing...

Gone are the days when one-size-fits-all programming could captivate audiences. Today, viewers crave experiences tailor-made just for them. In the first part of this blog, we looked in depth at the impact of personalization on TV services and some of the strategies...

The answer: keep your service competitive and your users happy. With personalization, you create unique experiences that keep viewers returning to your TV platform. Personalization is more than a modern buzzword- it's a critical factor that can propel TV service...

In an era where users can consume content from pretty much anywhere, OTT platforms are in fierce competition for user engagement and retention. One strategy to maximize this is through A/B testing. A/B tests aim to compare the performance of two items or variations in...

Streaming video-on-demand services (SVOD) have witnessed a transformative change in recent years. As the competition among service providers intensifies, companies are adopting a new strategy to combat rising costs and attract more customers – introducing...

Swim lanes, rows, shelves, whatever you name them, they all make up similar pages within a TV service. Working in a product team of a TV service, we understand that a big prioritization is about standing out from the crowd. Your UI is what keeps people within your...

The media and entertainment industry is constantly evolving, driven by shifting consumer preferences and technology advancements. 2023 saw an uptake in the use of AI, the popularity of FAST services, strategies to improve monetization opportunities and more. This year...