What Can We Take from IBC 2026?
By Tom Dvorak 4 days in Amsterdam is always the best opportunity to take stock of the industry. This year was no exception. AI, short-form, content discovery, trust, optimizing costs and fighting churn were some of the themes that kept coming up for us during IBC. One...
Why Short-Form Has Shifted from Promotional to the Whole Product
In 2026, nearly four in ten UK adults who regularly consume content (39%) watch short-form videos multiple times a day, increasing to 64% for 18–24-year-olds. Short-form is becoming the default lens through which audiences consume and discover content. As this trend...
Building Cohorts that Protect the Family Screen
Striking the balance of personalization vs privacy and protection When it comes to catering to all ages, having children’s content is not enough, platforms need to protect their younger audiences. Family profiles, children’s accounts and shared devices...
What Does Netflix Get Wrong in Personalization?
Netflix is a registered trademark of Netflix, Inc. This website is not affiliated with or endorsed by Netflix. This is an opinion piece based on our experience with building personalization solutions for media companies. We created a small focus group of Netflix users...
