The Role of Super Aggregation in Solving Streaming Fragmentation
With an ever-growing number of OTT services competing for audience attention, the need for aggregation has never been more urgent. Streaming promised viewers exceptional choice and control. Yet this instead created a new challenge, content overload. The average...
How much time are your users wasting searching?
Beyond Standard Search: Why TV Platforms Need Advanced Discovery to Retain Subscribers The traditional approach to content discovery on TV platforms is quickly becoming obsolete. As streaming services multiply and content libraries expand exponentially, standard...
Recommendation Engines: Build or Buy?
As you know, personalization is vital to creating the best user experience for OTT service subscribers. Are you looking to improve your user engagement with personalization? You can do this by investing in a recommendation engine that powers personalized experiences....
Find the Balance of Human Editorial Control and AI for Personalization
As streaming platforms compete for viewers’ attention, the teams behind these services are discovering that personalization is not just a feature – it’s a strategic imperative. However, teams are still reluctant to rely on personalization and...
