Engagement Everywhere
Don’t just recommend – re-engage with personalized experiences
Your personalization strategy needs more than search and recommendations. But to keep your users happy when they are searching, services need to re-engage their viewers.
When the market is saturated, it is crucial to ensure to reduce the time spent looking for content that keeps viewers happy. Users can take up to 10 minutes to decide what to watch. The best way to reduce this is through personalizing recommendations and tailored search experiences.
Problem with Standard Search and Basic Recommendations
Voice Search
As more users are using voice search, this is causing problems for services as some platforms can’t process the natural language used.
Non-Personalized Search
The aim of a platform is to be as frictionless as possible, but sometimes viewers need to actively search. This isn’t always a great experience. Some services can even have pre-filled searches based on trending content or previous user engagement.
Traditional Recs
‘Because you watched..’ or ‘You’ll like this’ are the standard recommendations, only considering editorial choices or demographic information, not tailored to the individual at all. This can cause users to become disinterested in a platform.
When a viewer doesn’t know what they want to watch, search can replace navigation. This can be a frustrating experience for some, especially when you add some typos and human error.
Search and Recommendations Going further with XroadMedia
Personalization Beyond the UI
Standard recommendations are only included within boring, common rows within a platform. In addition to engaging row titles and 100% personalized rows, XroadMedia can enhance your user experiences by tailoring notifications, relevant upsell offers and targeting your ads for the right user and at the right time. Your UI features, such as search and recommendations, are just one touchpoint you have with your viewers, keep your users engaged even outside your platform by showing you know them.
Data-Driven Results
Gain an engagement boost. When search is personalized, users always find something they want to watch. The best service doesn’t wait for users to search – bring the right content to them, wherever they are. But if the user does turn to search, by leveraging AI-powered personalization, you can tailor results to the user’s profile and watching history. The real-time results help pre-populate searches and preview your results.
Personalization = Retention and Revenue
When implemented effectively, personalization can deliver results to the KPIs that matter; engagement and revenue. When a user is engaged and happy with your service, they are less likely to churn, which is good news for your revenues.
Broadcasters
Drive value from your on-demand and live content. Grow ad revenues and
sign-ups.
Streamers
Convert trial users and boost audience interactions to drive subscriber growth and satisfaction.
Operators
Keep your users returning and your platform the center of their entertainment universe.
FAST
Reduce the burden of choice and increase monetization in a lean-back viewing environment.
