IBC 2025 Panel: Combatting churn through smarter engagement and personalization

CE IBC 2025 panel on smarter engagement, personalization and churn prevention

Watch the full panel session from IBC 2025

In the increasingly competitive online video marketplace, retaining subscribers is as important as acquiring them. One of our co-founders, Tom Dvorak, took the stage at Content Everywhere to share insights on how personalization beyond the UI can be leveraged for smarter engagement. Joined by Matthew Wilkinson (MaginePro) and Philippe Lambinet (ADB SA), the experts discussed the trends surrounding churn and the tactics that can be deployed to reduce the likelihood of churn or even bring back users.

See more content from IBC 2025 here

See more from IBC here

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