Bengaluru / Vienna – 2nd September 2025 – MoEngage, a leading insights-led customer engagement platform, today announced a partnership with XroadMedia, a global leader in AI-powered personalization and content discovery solutions. Together, the two partners will deliver a unified approach to personalized user experiences, bridging real-time behavioral insights with dynamic notification delivery across different digital platforms. With this partnership, XroadMedia will now be a part of the MoEngage Catalyst Partner Program that aims to help brands scale at speed.
The collaboration will deliver hyper-personalized campaigns via the MoEngage platform. Combining XroadMedia’s ‘Content Intelligence’ data to power MoEngage’s retention offers, upsells, communications and more, based on user preferences. With real-time user behavior, service providers will be able to personalize any communication channel they have with their customers.
In an era when users demand more personalized experiences across all platforms, MoEngage and XroadMedia will enable media companies to deliver consistent, relevant experiences at every touchpoint. From in-app content recommendations to personalized messaging and targeted ads, the integration enables smarter segmentation. The integration between the two solutions allows for a faster implementation with minimal complexity. Resulting in a unified solution that helps boost engagement, increase retention and drive measurable improvements in monetization.
Sanjay Kupae, Head of Partnerships, MoEngage, adds, “In media and entertainment, personalization is no longer an option—it’s the only way to build loyalty. Our partnership with XroadMedia allows media companies to move from reacting to anticipating user desires and creating hyper-personalized experiences across digital touchpoints to drive measurable retention and growth.”
Adolf Proidl, Co-founder and CEO, XroadMedia, comments, “This partnership solidifies how we’re creating engaging and entertaining TV experiences that go beyond the user interface. By aligning personalized content delivery with real-time engagement insights, our customers can better retain users, grow revenue and drive long-term loyalty.”
See the integration in full swing at IBC on XroadMedia’s stand 5.C20 and understand how together we’re personalizing notifications alongside other customer touchpoints to increase engagement and retention.
About MoEngage
MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands such as Travelodge, Unilever, Deutsche Telekom, Pizza Hut, Samsung, Adidas, Coca-Cola, Starbucks, Domino’s, and TopCashback. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers. MoEngage’s powerful analytics, personalization, and AI capabilities give you a 360-degree view of your customers and help you create personalized, impactful journeys across all channels. With MoEngage, you’ll see lower costs, higher engagement, and better insights. Plus, we’re recognized by industry leaders such as Forrester, Gartner, and IDC. Join the ranks of successful brands in 60+ countries and power your digital experiences with MoEngage.
About XroadMedia
XroadMedia was founded by leading specialists with over 20 years of experience in content discovery and addressable TV. XroadMedia provides innovative personalization solutions exclusively to media companies: through dynamic user interfaces and by going beyond recommendations and the UI to engage every user at every touchpoint, we help drive churn reduction, increase revenue and increase time spent. Creating user experiences that show you know your users with targeted advertising, personalized notifications, tailored upsell offers and more to keep users happy in an ever-growing changing market. Delivering personalization to over 200M users for operators, streaming services and broadcasters globally, including Vodafone, A1 Telekom Austria Group, Claro and Three.
