Privacy Policy

Last updated 23rd February 2026

1. Introduction:
This Privacy Policy describes the information that XroadMedia (hereinafter also “We”, “Our”, “Us”) gathers through our website, how we use the information and the steps we take to protect your information.
This Privacy Policy applies to the XroadMedia website (www.xroadmedia.com) (the “Site”) and XroadMedia’s aliases (www.ncanto.tv, www.xroadmedia.tv).
We understand the importance of protecting the privacy of your personal data and this Privacy Policy will explain what type of personal data we collect from you and how it is used.
We may change this Policy from time to time, so please check this page occasionally to ensure that you’re happy with any changes. By using this website, you’re agreeing to be bound to this policy.
This site may contain links to other websites, and this Privacy Policy does not apply to those websites. If you link to any of those sites, we recommend you review their Privacy Policy.

2. Collection and Use:
2.1 Who is responsible for the processing of your personal data?
XroadMedia is the controller of your personal data, as defined by the General Data Protection Regulation (GDPR).
Our website is hosted using WordPress and the Divi theme. These providers process data on our behalf in accordance with applicable data protection laws and contractual agreements. The information collected by XroadMedia may be shared over time and across our websites. We use Hotjar on our website(s) to better understand our users’ needs and to optimize our services and user experience. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (including IP addresses, device type, browser information, etc.). Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
2.2 Categories of data processed, purpose and legal basis for processing
Our processing of your personal data depends on if you are a subscriber to our emails, have contacted us via our contact forms, if you have downloaded a white paper or case study, or if you are just a visitor to our website.
Subscriber to emails:
If you sign up to receive our emails we will collect your name, country of residence, name of your current workplace and email address. We will use your personal information to send out our emails and emails targeting specific areas in the world or specific industries.
Contact form:
If you contact us via our contact forms, we will collect your name and email address. This will make it possible for us to get back to you regarding your inquiry and to keep you up to date with developments at XroadMedia.
Downloading Resources
When you download our white papers or case studies or factsheets, we will collect your name, email address, company and job title. If you do not provide us with your email address, we will not be able to send you your downloaded resource.
Anonymised data:
Most of our services do not require any form of registration, allowing you to visit our site without telling us who you are. This anonymized data is used for our internal marketing and demographic studies to analyze and monitor visitor patterns in order for us to be able to improve our services. Please see section 3. Use of ‘Cookies’.
We will hold your information in our systems for as long as it is necessary, or as long as you do not ask us to delete them. See the Cookie Policy for more info.
2.3 Consent, correction and withdrawal
By accepting this Privacy Policy, you have confirmed that you have read and understood the content of this Privacy Policy, and that you consent to us processing your personal data in accordance with the provisions herein.
The accuracy of your information is important to us. Should you wish to object or withdraw your consent, please contact us at marketing@xroadmedia.com.
Please note that you always have the choice to unsubscribe to our emails by clicking the “unsubscribe” link located at the bottom of all our emails.

3. Cookie Policy:

3.1 What are cookies?
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.
Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.

How do we use cookies?
Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.
The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website. This is managed by CookieYes.

3.2 Types of cookies we use:
Necessary
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously:

viewed_cookie_policy: The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. Stored for 11 months.
cookielawinfo-checkbox-necessary: This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Necessary”. Duration of 1 year.
cookielawinfo-checkbox-functional: The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category “Functional”. Duration of 1 year.
cookielawinfo-checkbox-performance: This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Performance”. Duration of 1 year.
cookielawinfo-checkbox-analytics: This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Analytics”. Duration of 1 year.
cookielawinfo-checkbox-others: This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Other. Duration of 1 year.
LS_CSRF_TOKEN: Cloudflare sets this cookie to track users’ activities across multiple websites. It expires once the browser is closed.
_lfa: This cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address. Duration of 1 year.
JSESSIONID: New Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application. Duration is a session.
cookieyes-consent: CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. Duration of 1 year.
__cf_bm: This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Duration of 1 hour.
zalb_*: Zoho sets this cookie for load balancing and session stickiness. It ensures that user requests are consistently directed to the same server during a session, helping maintain session integrity and improving website performance. Duration is a session.

Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

icwp-wpsf-notbot: This is used to track whether a visitor has been identified as a “not bot” by the website’s security measures. It helps prevent fraudulent activity and protects the website’s functionality. Duration of 10 minutes.
zccpn: This is associated with Zoho forms and is not used to track user information. It’s a temporary session cookie that expires when the browser is closed
uesign: Zoho sets this cookie for the Visitor Live Chat. Duration of 1 month.
li_gc: LinkedIn sets this cookie for storing visitors’ consent regarding using cookies for non-essential purposes. Duration of 6 months.
lidc: LinkedIn sets the lidc cookie to facilitate data center selection. Duration is 1 day.

Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

crmcsr: This is used by Zoho CRM to store user-specific information and track interaction with web campaigns. Duration is the session.
_lfa_test_cookie_stored: Tracking cookie used by Leadfeeder, a tool used for sales and marketing automation, to verify if cookies are enabled in a visitor’s browser. Duration is less than a minute.
_gcl_au: Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. Duration is 1 year, 1 month, 4 days.
_ga_*: Google Analytics sets this cookie to store and count page views. Duration is 1 year, 1 month, 4 days.
_ga: Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. Duration is 1 year, 1 month, 4 days.
_hjSessionUser_*: Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. Duration is 1 year.
_hjSession_*: Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. Duration is 1 hour.
Utsdb: Zoho SalesIQ sets this cookie to register data on visitor’s website behaviour. This never expires.
siqlsdb: Zoho sets this cookie to generate a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. This never expires.
_hjTLDTest: To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails. Duration of a session.
vuid: Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website. Duration 1 year 1 month 4 days.

Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

ZCAMPAIGN_CSRF_TOKEN: Zoho Maillist Manage sets this cookie to distinguish humans from robots and to generate reliable usage reports for the website. Duration is a session.
test_cookie: doubleclick.net sets this cookie to determine if the user’s browser supports cookies. Duration is 15 minutes.
bcookie: LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. Duration is 1 year.
IDE: Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user’s profile. Duration is 1 year, 24 days.

Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

zpcc: set by Zoho applications (such as Zoho Sites, Qntrl, and PageSense) when a user accesses an external or published link. Duration is a session.

Where are they used:
• On all pages of our websites.

3.3 How to control and delete cookies
We will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies that are set by our website, you can do this through your browser settings. The ‘Help’ function within your browser should tell you how.
Alternatively, you may wish to visit the About Cookies Website, which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your machine as well as more general information about cookies.

Please be aware that restricting cookies may have an impact upon the functionality of our website.

4. Log Files
We use IP addresses to analyze trends, administer the site, track user’s movement and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

5. Security and Contact
This website takes every precaution to protect our users’ information. When users submit personal information via the site, your information is protected.
Only employees who need the information to perform a specific job (for example, billing, customer service or sending emails) are granted access to personally identifiable information.
If you have any questions about the security of our website, you can contact us at marketing@xroadmedia.com.
You have the right to request access to the information we have on you. You can do this by contacting marketing@xroadmedia.com. We will make sure to provide you with a copy of the data we process about you by sending the copy electronically by email.

6. Notification of Changes
If we decide to change our privacy policy, we will post those changes on this page so our users are always aware of what information we collect, how we use it, and, if any, under what circumstances we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the General Data Protection Regulation under which the information was collected.