Vienna, 7th September – XroadMedia, a leading provider of AI-powered personalization solutions is now working with Rogers Sports & Media to enhance audience experiences across its entertainment streaming services – discovery+ and Citytv+.
The rollout begins this month with personalized recommendations for discovery+, delivering tailored content experiences from the moment viewers sign in.
Future phases will introduce personalized search, dynamic content pages, and targeted notifications as the partnership evolves. This initiative is part of a broader effort to grow engagement and showcase the binge-worthy content offering on discovery+ and Citytv+.
Central to the deployment is Piloto, XroadMedia’s editorial control layer, which allows content, marketing and editorial teams to shape and curate the personalized discovery rather than leaving recommendations entirely to automation. Teams on both platforms will also be among the first to use XroadMedia’s newly launched AI assistant, which lets them configure and deploy new personalization use cases much faster, without requiring lengthy training.
Adolf Proidl, XroadMedia Co-founder and CEO, “We’re excited to be working with such a dominant name within Canada. While personalization is key to keeping users engaged and returning to platforms, editorial control is non-negotiable for brands like Rogers Sports & Media. Personalization can’t come at the expense of the curated, editorially driven experience their viewers expect. That’s exactly what Piloto delivers, giving our customers’ teams full control over how personalized recommendations show up on their platforms”.
About XroadMedia
XroadMedia was founded by leading specialists with over 20 years of experience in content discovery and addressable TV. XroadMedia provides innovative AI personalization solutions exclusively to media companies. Through dynamic user interfaces and by going beyond recommendations and the UI to engage every user at every touchpoint, we can help reduce churn, increase revenue and increase time spent. Create user experiences that show you know your users with targeted advertising, personalized notifications, tailored upsell offers and more to keep users happy in an ever-growing and changing market.
Delivering personalization to more than 50 projects for operators, streaming services and broadcasters globally, including Vodafone, A1 Telekom Austria Group, UKTV (a BBC Studios company) and Three.
