Nairobi/Vienna, 10th September – Royal Media Services (RMS), providing diverse
broadcasting platforms and publications to a wide audience across Kenya, has chosen to
work with XroadMedia to deliver personalized experiences across their news platform.
RMS has been revamping the Citizen Digital platform to provide a personalized newsfeed for
their audiences and was exploring personalization solutions that could tailor users’
experiences across the whole platform. Looking for further personalization beyond the
statistical recommendations that were already in place within the video and written content
sections of their services to increase time spent with their service
Following a successful trial period, the project moved quickly into full deployment, with
XroadMedia completing the integration in less than two months. The rapid rollout allowed
RMS to begin delivering personalized recommendations to its audience through a dynamic
landing page tailored to viewers across all media types: video, articles and audio. Resulting in
the first personalized news feed in the region, users can find diverse content in a mix of
vertical and horizontal rails, populated with tailored content and statistical
recommendations for trending articles.
Chrisphine Otewa, Head of Digital Platforms, Royal Media Services, said “Citizen Digital is
the first news and entertainment app in the region to shift from an editor-driven newsfeed to
a personalized one. A year on from rolling out personalization with XroadMedia, average
sessions per active user are up 21.8% – users are returning more often and discovering much
more than news.”
Adolf Priodl, CEO, XroadMedia, comments, “News organizations today are competing for
attention across an increasing number of formats and readers expect the experience to feel
relevant no matter where they engage. By unifying personalization across services, we’re
helping Royal Media surface the right content to each reader based on their interests and
consumption habits. We’re excited to work with Royal Media and proud of how quickly our
teams were able to bring this to life together.”
About Royal Media Services
Royal Media Services (RMS) is a prominent Kenyan media company that has made a
significant impact on the country’s media landscape. Founded in 1996 by Dr. S. K. Macharia,
RMS has emerged as a leading player in the industry, providing diverse broadcasting
platforms and publications to a wide audience.
RMS operates multiple television and stations, allowing it to reach audiences across different
regions and linguistic communities in Kenya. Its television stations include Citizen TV, Inooro
TV, and others. Citizen TV, in particular, has gained immense popularity and has become one
of the most-watched free-to-air TV channels in Kenya.
https://royalmedia.co.ke/
About XroadMedia
XroadMedia was founded by leading specialists with over 20 years of experience in content
discovery and addressable TV. XroadMedia provides innovative AI personalization solutions
exclusively to media companies. Through dynamic user interfaces and by going beyond
recommendations and the UI to engage every user at every touchpoint, we can help reduce
churn, increase revenue and increase time spent. Create user experiences that show you
know your users with targeted advertising, personalized notifications, tailored upsell offers
and more to keep users happy in an ever-growing and changing market.
Delivering personalization to more than 50 projects for operators, streaming services and
broadcasters globally, including Vodafone, A1 Telekom Austria Group, UKTV (a BBC Studios
company) and Three.
