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Why Generative AI Won’t Replace Recommendation Engines
Due to the increase in AI tools and their availability over the last few years, Google Cloud found in 2024 that nearly two-thirds of media and entertainment organizations are actively using generative AI. This high adoption rate indicates that GenAI is no longer just...
Efficiency and Discovery: The Key Themes of IBC 2025
IBC always highlights the opportunities and challenges within the industry; this year was no different. Here’s our take on what themes stood out for us during the four days in Amsterdam. Discovery is Clear From production to workflows to user-facing experiences,...
MoEngage and XroadMedia Team up to Power Personalized Notifications for Media & Entertainment Services
Bengaluru / Vienna - 2nd September 2025 - MoEngage, a leading insights-led customer engagement platform, today announced a partnership with XroadMedia, a global leader in AI-powered personalization and content discovery solutions. Together, the two partners will...
Looper Insights and XroadMedia Form Strategic Partnership to Power Personalization and Performance for Streaming Services
Collaboration eliminates visibility blind spots and connects merchandising analytics with personalization intelligence to boost engagement and revenue. London / Vienna, 27th August 2025 - Looper Insights, the leading SaaS analytics provider and XroadMedia, the experts...
Partner Spotlight: Evergent
Know the predictors of retention, not just churn When it comes to churn prediction, it’s not only important to know when your subscribers might leave but also why they might stay. This information can help service providers leverage users to stay with the content they...
The Role of Super Aggregation in Solving Streaming Fragmentation
With an ever-growing number of OTT services competing for audience attention, the need for aggregation has never been more urgent. Streaming promised viewers exceptional choice and control. Yet this instead created a new challenge, content overload. The average...
Wiztivi Integrates XroadMedia’s Personalization Solution into its Video UI Product to Enhance TV Experiences
Nantes, France / Vienna, Austria - 6 May 2025 – Wiztivi, a global leader in cross-platform video app development, and XroadMedia, a leading provider of personalized content discovery and recommendations, announce their partnership. As a result, XroadMedia’s advanced...
How much time are your users wasting searching?
Beyond Standard Search: Why TV Platforms Need Advanced Discovery to Retain Subscribers The traditional approach to content discovery on TV platforms is quickly becoming obsolete. As streaming services multiply and content libraries expand exponentially, standard...
Recommendation Engines: Build or Buy?
As you know, personalization is vital to creating the best user experience for OTT service subscribers. Are you looking to improve your user engagement with personalization? You can do this by investing in a recommendation engine that powers personalized experiences....
