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Netflix is a registered trademark of Netflix, Inc. This website is not affiliated with or endorsed by Netflix. This is an opinion piece based on our experience with building personalization solutions for media companies. We created a small focus group of Netflix users...

The wild west of "growth at all costs" is long gone, replaced by a ruthless focus on profitability and sustainable Average Revenue Per User (ARPU). The shift to retention is driven by the fact that acquiring a new customer costs 5-7 times more than keeping an existing...

The media and entertainment industry never stands still, but 2025 proved to be a year defined by many structural and technological shifts. Intensifying competition, rising costs and rapidly evolving viewer behaviour pushed platforms to reevaluate their strategies and...

Key Points: Agentic AI is a powerful application of AI, one that combines LLMs, RAG (Retrieval-Augmented Generation), and increasingly, LAMs (Large Action Models) at scale and now shows traction in media and entertainment. Agentic AI consists of AI agents: one that...

Due to the increase in AI tools and their availability over the last few years, Google Cloud found in 2024 that nearly two-thirds of media and entertainment organizations are actively using generative AI. This high adoption rate indicates that GenAI is no longer just...

IBC always highlights the opportunities and challenges within the industry; this year was no different. Here’s our take on what themes stood out for us during the four days in Amsterdam. Discovery is Clear From production to workflows to user-facing experiences,...