Why Short-Form Has Shifted from Promotional to the Whole Product

In 2026, nearly four in ten UK adults who regularly consume content (39%) watch short-form videos multiple times a day, increasing to 64% for 18–24-year-olds. Short-form is becoming the default lens through which audiences consume and discover content. As this trend...

IBC 2026

Discover personalization that delivers results and revenues in Amsterdam! Visit us at stand 5.G82

Building Cohorts that Protect the Family Screen

Striking the balance of personalization vs privacy and protection When it comes to catering to all ages, having children’s content is not enough, platforms need to protect their younger audiences. Family profiles, children’s accounts and shared devices...

What Does Netflix Get Wrong in Personalization?

Netflix is a registered trademark of Netflix, Inc. This website is not affiliated with or endorsed by Netflix. This is an opinion piece based on our experience with building personalization solutions for media companies. We created a small focus group of Netflix users...

MWC, Connected TV World Summit, Stream TV Show Europe and NAB