What Does Netflix Get Wrong in Personalization?

Netflix is a registered trademark of Netflix, Inc. This website is not affiliated with or endorsed by Netflix. This is an opinion piece based on our experience with building personalization solutions for media companies. We created a small focus group of Netflix users...

MWC, Connected TV World Summit, Stream TV Show Europe and NAB

How Context is King for Ads in a Privacy-First World

The wild west of “growth at all costs” is long gone, replaced by a ruthless focus on profitability and sustainable Average Revenue Per User (ARPU). The shift to retention is driven by the fact that acquiring a new customer costs 5-7 times more than keeping...

A Look Back at 2025: What Trends Shaped Media & Entertainment?

The media and entertainment industry never stands still, but 2025 proved to be a year defined by many structural and technological shifts. Intensifying competition, rising costs and rapidly evolving viewer behaviour pushed platforms to reevaluate their strategies and...

How Agentic AI is Adding to Personalized Content Discovery

Key Points: Agentic AI is a powerful application of AI, one that combines LLMs, RAG (Retrieval-Augmented Generation), and increasingly, LAMs (Large Action Models) at scale and now shows traction in media and entertainment. Agentic AI consists of AI agents: one that...