Why Short-Form Has Shifted from Promotional to the Whole Product

Why Short-Form Has Shifted from Promotional to the Whole Product

In 2026, nearly four in ten UK adults who regularly consume content (39%) watch short-form videos multiple times a day, increasing to 64% for 18–24-year-olds. Short-form is becoming the default lens through which audiences consume and discover content. As this trend...
IBC 2026

IBC 2026

Discover personalization that delivers results and revenues in Amsterdam! Visit us at stand 5.G82
Protected By
Shield Security