Why Short-Form Has Shifted from Promotional to the Whole Product
In 2026, nearly four in ten UK adults who regularly consume content (39%) watch short-form videos multiple times a day, increasing to 64% for 18–24-year-olds. Short-form is becoming the default lens through which audiences consume and discover content. As this trend...
IBC 2026
Discover personalization that delivers results and revenues in Amsterdam! Visit us at stand 5.G82
Building Cohorts that Protect the Family Screen
Striking the balance of personalization vs privacy and protection When it comes to catering to all ages, having children’s content is not enough, platforms need to protect their younger audiences. Family profiles, children’s accounts and shared devices...
