Lydia Bird, Author at XroadMedia

Optimizing Content Discovery on OTT Platforms through AI

Optimizing Content Discovery on OTT Platforms through AI

Audiences can waste up to an average of 10 and a half minutes trying to search for something to watch across the different platforms. With a flurry of services available at viewers’ fingertips with vast libraries, it is not surprising that this is becoming more of a...

Unlocking the Power of Personalization in OTT Monetization Strategies

Unlocking the Power of Personalization in OTT Monetization Strategies

Personalization is the key to unlocking a successful monetization strategy for OTT platforms. By leveraging user data and analytics, personalization can tailor your ads and upsell offers to meet the individual needs of your users, allowing for more meaningful...

IBC 2023 – The Top Trends Making an Impact within Media and Entertainment

IBC 2023 – The Top Trends Making an Impact within Media and Entertainment

Another year of IBC has wrapped, and what a show it was. With over 1,000 exhibitors and over 43,000 visitors, there were certainly many things to discuss over the four days. We’ve rounded up all of the top trends tackling pivotal industry challenges, which were a...

True Digital to Enhance OTT Platform User Experience with XroadMedia

True Digital to Enhance OTT Platform User Experience with XroadMedia

Bangkok / Vienna – 15th September 2023 – True Digital Group Co Ltd., part of True Corporation Public Company Limited, Thailand’s premier fully-integrated telecommunications and digital service provider, is pleased to announce its latest collaboration...

PŸUR TV Benefiting from Innovative Personalization with XroadMedia

Vienna / Berlin, 12th September 2023 – One of the leading German operators, Tele Columbus, has announced that they are utilizing XroadMedia, personalization and content discovery specialists to provide top-level experiences for their PŸUR TV users. After...

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