How to Maximize Personalization for OTT Platforms

How to Maximize Personalization for OTT Platforms

Feb 28, 2023

The value of personalization for Over-The-Top (OTT) platforms is undeniable. Personalization allows for a better user experience, which in turn increases customer satisfaction and loyalty. According to Microsoft, for 96% of consumers, the consumer experience drives...
Top 7 Trends in 2023 for OTT

Top 7 Trends in 2023 for OTT

Jan 30, 2023

2022 flew by and will be leaving some trends behind and some will continue to take the world by storm in 2023. As the media landscape is constantly changing due to market saturation, the cost of living crisis, new technologies and more, 2023 will undoubtedly come with...
FAST Services Are Here To Stay, But What’s Missing?

FAST Services Are Here To Stay, But What’s Missing?

Oct 26, 2022

For the last few years, Free Ad-Supported Streaming TV (FAST) has explosively impacted the market. As subscription fatigue takes its toll, viewers enjoy the more lean-back viewing it can provide. FAST is essentially streaming “live” TV, without paying for a...
Everything is Personal for XroadMedia

Everything is Personal for XroadMedia

Sep 27, 2022

Vienna, 27th September 2022 – As the leading AI personalization specialists for media companies, XroadMedia has always offered bespoke personalization to their customers. However, now it is front and center in the form of their new tagline, which is a better...