How Context is King for Ads in a Privacy-First World

The wild west of “growth at all costs” is long gone, replaced by a ruthless focus on profitability and sustainable Average Revenue Per User (ARPU). The shift to retention is driven by the fact that acquiring a new customer costs 5-7 times more than keeping...

A Look Back at 2025: What Trends Shaped Media & Entertainment?

The media and entertainment industry never stands still, but 2025 proved to be a year defined by many structural and technological shifts. Intensifying competition, rising costs and rapidly evolving viewer behaviour pushed platforms to reevaluate their strategies and...

How Agentic AI is Adding to Personalized Content Discovery

Key Points: Agentic AI is a powerful application of AI, one that combines LLMs, RAG (Retrieval-Augmented Generation), and increasingly, LAMs (Large Action Models) at scale and now shows traction in media and entertainment. Agentic AI consists of AI agents: one that...

Webinar: Retention, Recommendations and Revenues

How Personalization Delivers for UKTV and Siminn Don’t miss valuable insights from real customer stories. Personalization has proven to be vital to thrive in the current media environment. It’s not one-size-fits-all, but what do service providers need to know...

Why Generative AI Won’t Replace Recommendation Engines

Due to the increase in AI tools and their availability over the last few years, Google Cloud found in 2024 that nearly two-thirds of media and entertainment organizations are actively using generative AI. This high adoption rate indicates that GenAI is no longer just...