Why Generative AI Won’t Replace Recommendation Engines
Due to the increase in AI tools and their availability over the last few years, Google Cloud found in 2024 that nearly two-thirds of media and entertainment organizations are actively using generative AI. This high adoption rate indicates that GenAI is no longer just...
IBC 2025 Panel: Combatting churn through smarter engagement and personalization
Watch the full panel session from IBC 2025 In the increasingly competitive online video marketplace, retaining subscribers is as important as acquiring them. One of our co-founders, Tom Dvorak, took the stage at Content Everywhere to share insights on how...
Efficiency and Discovery: The Key Themes of IBC 2025
IBC always highlights the opportunities and challenges within the industry; this year was no different. Here’s our take on what themes stood out for us during the four days in Amsterdam. Discovery is Clear From production to workflows to user-facing experiences,...
