Why Generative AI Won’t Replace Recommendation Engines

Due to the increase in AI tools and their availability over the last few years, Google Cloud found in 2024 that nearly two-thirds of media and entertainment organizations are actively using generative AI. This high adoption rate indicates that GenAI is no longer just...

IBC 2025 Panel: Combatting churn through smarter engagement and personalization

Watch the full panel session from IBC 2025 In the increasingly competitive online video marketplace, retaining subscribers is as important as acquiring them. One of our co-founders, Tom Dvorak, took the stage at Content Everywhere to share insights on how...

Efficiency and Discovery: The Key Themes of IBC 2025

IBC always highlights the opportunities and challenges within the industry; this year was no different. Here’s our take on what themes stood out for us during the four days in Amsterdam. Discovery is Clear From production to workflows to user-facing experiences,...

MoEngage and XroadMedia Team up to Power Personalized Notifications for Media & Entertainment Services

Bengaluru / Vienna – 2nd September 2025 – MoEngage, a leading insights-led customer engagement platform, today announced a partnership with XroadMedia, a global leader in AI-powered personalization and content discovery solutions. Together, the two...

Looper Insights and XroadMedia Form Strategic Partnership to Power Personalization and Performance for Streaming Services

Collaboration eliminates visibility blind spots and connects merchandising analytics with personalization intelligence to boost engagement and revenue. London / Vienna, 27th August 2025 – Looper Insights, the leading SaaS analytics provider and XroadMedia, the...