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The Role of Super Aggregation in Solving Streaming Fragmentation
With an ever-growing number of OTT services competing for audience attention, the need for aggregation has never been more urgent. Streaming promised viewers exceptional choice and control. Yet this instead created a new challenge, content overload. The average...
Wiztivi Integrates XroadMedia’s Personalization Solution into its Video UI Product to Enhance TV Experiences
Nantes, France / Vienna, Austria – 6 May 2025 – Wiztivi, a global leader in cross-platform video app development, and XroadMedia, a leading provider of personalized content discovery and recommendations, announce their partnership. As a result, XroadMedia’s...
How much time are your users wasting searching?
Beyond Standard Search: Why TV Platforms Need Advanced Discovery to Retain Subscribers The traditional approach to content discovery on TV platforms is quickly becoming obsolete. As streaming services multiply and content libraries expand exponentially, standard...
