As you know, acquiring new customers is more expensive than keeping your current ones. More than ever, customers are canceling their TV subscriptions; it’s now crucial to keep your users happy and returning to your service. Personalized experiences are a great way to...

For the last few years, Free Ad-Supported Streaming TV (FAST) has explosively impacted the market. As subscription fatigue takes its toll, viewers enjoy the more lean-back viewing it can provide. FAST is essentially streaming “live” TV, without paying for a...

In a world full of choice, audiences expect your service to know exactly what they want to watch. With personalization, there is the opportunity to create a seamless bespoke customer experience for your users. However, if you’re only serving them recommendations, you...