Boost Your OTT Engagement with Proven A/B Testing Strategies

In an era where users can consume content from pretty much anywhere, OTT platforms are in fierce competition for user engagement and retention. One strategy to maximize this is through A/B testing. A/B tests aim to compare the performance of two items or variations in...

The Evolution of Streaming Video-on-Demand Services: Are Ad-Supported Tiers Saving SVOD?

Streaming video-on-demand services (SVOD) have witnessed a transformative change in recent years. As the competition among service providers intensifies, companies are adopting a new strategy to combat rising costs and attract more customers – introducing...

Spruce up your OTT pages for 2024

Swim lanes, rows, shelves, whatever you name them, they all make up similar pages within a TV service. Working in a product team of a TV service, we understand that a big prioritization is about standing out from the crowd. Your UI is what keeps people within your...

Media and Entertainment Trends to Look Out for in 2024

The media and entertainment industry is constantly evolving, driven by shifting consumer preferences and technology advancements. 2023 saw an uptake in the use of AI, the popularity of FAST services, strategies to improve monetization opportunities and more. This year...

Optimizing Content Discovery on OTT Platforms through AI

Audiences can waste up to an average of 10 and a half minutes trying to search for something to watch across the different platforms. With a flurry of services available at viewers’ fingertips with vast libraries, it is not surprising that this is becoming more of a...

Unlocking the Power of Personalization in OTT Monetization Strategies

Personalization is the key to unlocking a successful monetization strategy for OTT platforms. By leveraging user data and analytics, personalization can tailor your ads and upsell offers to meet the individual needs of your users, allowing for more meaningful...