How Personalization Delivers for UKTV and Siminn
Don’t miss valuable insights from real customer stories.
Personalization has proven to be vital to thrive in the current media environment. It’s not one-size-fits-all, but what do service providers need to know when they are implementing a new solution or evolving their current strategy? What are the challenges?
Two service providers. Two journeys. One goal: How to deliver a better, more personal experience for every viewer. This webinar brings together two customer stories that illustrate the range of personalization strategies, from UKTV swapping out a traditional recommendation system and Siminn, that’s been growing its personalization capabilities step by step over the years. Even expanding to various monetization ambitions to contribute to revenue goals.
Join Bjarki Jónsson, Siminn and Declan Clarke, UKTV, to discover how to align short-term product goals with a long-term personalization roadmap that scales with their audiences and their data.
Panelists
Bjarki Jónsson, Department Manager IPTV, Simmin
Declan Clarke, Head of Digital Products, UKTV
Tom Dvorak, Co-founder & CCO, XroadMedia
Watch the session to learn:
- How to define and execute your personalization strategy, whether you’re starting fresh or evolving an existing setup
- Key steps to future-proof your personalization roadmap
- Real-world examples of how personalization drives engagement, retention and monetization
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