PŸUR TV Benefiting from Innovative Personalization with XroadMedia

PYUR chooses XroadMedia to deliver personalized user experiences

Vienna / Berlin, 12th September 2023 – One of the leading German operators, Tele Columbus, has announced that they are utilizing XroadMedia, personalization and content discovery specialists to provide top-level experiences for their PŸUR TV users.

After trialing XroadMedia’s Ncanto solution, Tele Columbus has now implemented the pioneering personalization services across its platform to deliver unique viewing experiences for all subscribers. Enhancing the PŸUR service by ensuring that all relevant content for each user is easily discoverable.

With XroadMedia’s solution, Tele Columbus is able to display rails to highlight relevant content for users from their first login. The more interactions and the more preferences that Ncanto learns, recommendations will be updated in real-time based on the user’s mood, time of day, device as well as behavior and preferences.

PŸUR TV has been expanding its OTT features for its subscribers and personalization is a part of a wider project, including NAGRA as its solution provider and prime integrator for a new hybrid cable and multiscreen solution, 3SS’s 3Ready platform to deliver a seamless user experience across all TV and streaming devices and Simply.TV to provide high-quality metadata. As a result, the new PŸUR TV service, powered by XroadMedia, can deliver highly accurate, personalized experiences to their end-users. The partnership ecosystem is creating a service that is increasing subscriber loyalty and reach as well as providing new opportunities for monetization.

“With PŸUR TV, we are able to go one step further. We will delight our customers and offer them a modern entertainment platform. The focus is on convenience and flexible use in terms of accessibility, navigation and content recommendation. Ease of use will be one advantage of our new hybrid TV and streaming solution. Once you have used it, you don’t want to do without it again”, Markus Oswald, Chief Executive Officer at Tele Columbus, promises.

“We’re proud to be working with Tele Columbus with the launch of their new project and introducing personalization for their subscribers. Personalization and user experience are vital for services in today’s market. It’s exciting to form the next steps, where the personalization will go further than the user interface to deliver a fully enhanced and personal customer journey”. Adolf Proidl, Co-Founder and CEO, XroadMedia.

The project will go live for all of the PŸUR TV subscribers in Autumn 2023 and will continuously benefit from the innovation of the Ncanto solution.

About Tele Columbus
Tele Columbus AG is one of the leading fiber-optic network operators in Germany with a reach of more than three million households. Under the PΫUR brand, the company offers high-speed Internet including telephone as well as more than 200 TV programs on a digital entertainment platform that combines classic television with video entertainment on demand. On the basis of open networks, the Tele Columbus Group implements customized cooperation models together with the housing industry and municipalities for high-performance supply with gigabit bandwidths via optical fiber to the home (FTTH). Carrier services and business solutions are provided for business customers under the PŸUR Business brand based on the company’s own fiber-optic network and data centers. The subsidiary RFC primarily provides service, maintenance and installation in network levels 2, 3 and 4 throughout Germany. The regional company MDCC provides Magdeburg with multimedia services for business and residential customers. The entire infrastructure of the Tele Columbus Group is powered by renewable energy. Tele Columbus AG has its headquarters in Berlin and offices in Leipzig, Unterföhring/Munich, Hamburg, Ratingen and Chemnitz.

About XroadMedia
XroadMedia was founded in 2012 by leading industry experts in the areas of content discovery, navigation and targeted advertising. With 20 years of industry experience, Ncanto was developed, which is the latest generation of content discovery, personalization and targeting solutions.

XroadMedia helps customers improve their KPIs using personalization, increasing user engagement, reducing subscriber churn and generating new revenues. Ncanto is an innovative AI back-end solution optimized for cloud and server-based deployment, which serves more than 200 million users for operators, streaming services and broadcasters worldwide, including A1 Telekom Austria Group, Claro, Starhub and Three.

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