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Why Generative AI Won’t Replace Recommendation Engines

Due to the increase in AI tools and their availability over the last few years, Google Cloud found in 2024 that nearly two-thirds of media and entertainment organizations are actively using generative AI. This high adoption rate indicates that GenAI is no longer just...

Efficiency and Discovery: The Key Themes of IBC 2025

IBC always highlights the opportunities and challenges within the industry; this year was no different. Here’s our take on what themes stood out for us during the four days in Amsterdam. Discovery is Clear From production to workflows to user-facing experiences,...

MoEngage and XroadMedia Team up to Power Personalized Notifications for Media & Entertainment Services

Bengaluru / Vienna - 2nd September 2025 - MoEngage, a leading insights-led customer engagement platform, today announced a partnership with XroadMedia, a global leader in AI-powered personalization and content discovery solutions. Together, the two partners will...

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