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UKTV Chooses XroadMedia to Power Personalised Experiences

UKTV Chooses XroadMedia to Power Personalised Experiences

9th September 2024, Vienna—UKTV, the award-winning British broadcaster owned by BBC Studios, has selected XroadMedia, the leading personalisation and content discovery specialists, to provide content personalisation capabilities for its new U streaming app. Earlier...

Partner Spotlight: Simply.TV

Partner Spotlight: Simply.TV

From Data to Delight: How XroadMedia and Simply.TV are Personalizing TV Experiences You don’t need perfect metadata to deliver personalized experiences, but having high-quality, accurate metadata helps transform user experiences even further. In addition to utilizing...

Why Personalization is Vital to TV Services Success

Why Personalization is Vital to TV Services Success

The answer: keep your service competitive and your users happy. With personalization, you create unique experiences that keep viewers returning to your TV platform. Personalization is more than a modern buzzword- it's a critical factor that can propel TV service...

Boost Your OTT Engagement with Proven A/B Testing Strategies

Boost Your OTT Engagement with Proven A/B Testing Strategies

In an era where users can consume content from pretty much anywhere, OTT platforms are in fierce competition for user engagement and retention. One strategy to maximize this is through A/B testing. A/B tests aim to compare the performance of two items or variations in...

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