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Overcoming the Cold Start Problem for Streaming Services

Overcoming the Cold Start Problem for Streaming Services

In the highly competitive world of streaming and Over-The-Top (OTT) services, personalization is key to user engagement and retention. However, platforms often face a significant hurdle known as the "Cold Start Problem". As well as being a major issue for new...

IBC 2024: Efficiency is Key, is AI the Answer?

IBC 2024: Efficiency is Key, is AI the Answer?

Trends in Media and Entertainment for 2024 and Beyond IBC is over for another year. 45,085 attendees from 170 countries ascended into Amsterdam. There was also an increase in the number of exhibitors, which grew by 100 to over 1,350 from the previous year. As ever,...

UKTV Chooses XroadMedia to Power Personalised Experiences

UKTV Chooses XroadMedia to Power Personalised Experiences

9th September 2024, Vienna—UKTV, the award-winning British broadcaster owned by BBC Studios, has selected XroadMedia, the leading personalisation and content discovery specialists, to provide content personalisation capabilities for its new U streaming app. Earlier...

Partner Spotlight: Simply.TV

Partner Spotlight: Simply.TV

From Data to Delight: How XroadMedia and Simply.TV are Personalizing TV Experiences You don’t need perfect metadata to deliver personalized experiences, but having high-quality, accurate metadata helps transform user experiences even further. In addition to utilizing...

Meet us at IBC 2025! Discover Real-Time, Scalable AI, Flexible Content Discovery at our stand 5.C20
Meet us at IBC 2025 at our stand 5.C20!
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