Resources Page

How Context is King for Ads in a Privacy-First World

The wild west of "growth at all costs" is long gone, replaced by a ruthless focus on profitability and sustainable Average Revenue Per User (ARPU). The shift to retention is driven by the fact that acquiring a new customer costs 5-7 times more than keeping an existing...

A Look Back at 2025: What Trends Shaped Media & Entertainment?

The media and entertainment industry never stands still, but 2025 proved to be a year defined by many structural and technological shifts. Intensifying competition, rising costs and rapidly evolving viewer behaviour pushed platforms to reevaluate their strategies and...

How Agentic AI is Adding to Personalized Content Discovery

Key Points: Agentic AI is a powerful application of AI, one that combines LLMs, RAG (Retrieval-Augmented Generation), and increasingly, LAMs (Large Action Models) at scale and now shows traction in media and entertainment. Agentic AI consists of AI agents: one that...
IBC 2025

IBC 2025

Meet us, the personalization experts at IBC 2025 in Amsterdam!

Subscribe to our newsletter

Get personalization tips, industry trends and the latest XroadMedia
news straight to your inbox.


Please complete this form to be on our list to receive updates, industry news and much more.

Contact Email  *
First Name *
Last Name *
Company Name *
Lead Source 
*
*Required Fields
Note: It is our responsibility to protect your privacy and we guarantee that your data will be completely confidential.
x  Powerful Protection for WordPress, from Shield Security
This Site Is Protected By
Shield Security