Zappware integrates XroadMedia’s content discovery solution
Zappware, a leading provider of digital TV products for pay-TV operators, today announces that it has extended the User Interface of its end-to-end DVB/IPTV/OTT platform with a personalised home screen.
Using the new personalised home screen, end-users have direct access to the content that is most relevant to them. They can browse both Live as well as On Demand content, with the size and the position of the items indicating the appropriateness for the end-user based on calculated user profiles. Currently available on both Android and iOS devices, the new screen allows users to explore and discover new content in a simple and intuitive way.
The personalisation of the content is accomplished by a direct integration of the Zappware platform with Ncanto, XroadMedia’s distinctive content discovery and recommendation solution. Ncanto finds relevant content according to the consumers’ behavior, interest and social profiles and allows service providers to maximise their revenues streams by blending business goals with user profiles.
"In order to turn viewers into consumers, we are continuously researching new user experiences that re-discover the simpleness of TV”, says Marc Vervoort, Creative Director at Zappware. “The new personalised home screen allows end-users to discover new relevant content in an intuitive and stress-free way. By simplifying decision making for the end-user, it lowers thresholds for accessing content and hence increases consumption."
“Personalisation is becoming the key differentiator for content and service provider”, adds Adolf Proidl, Chief Executive Officer of XroadMedia. “The new personalised home screen from Zappware provides an easy to use guidance for the consumer to master the flood of content he is confronted with today. By pre-integrating Ncanto into Zappware’s platform we are able to offer content and service providers an advanced off-the-shelf tool to increase ARPU and consumer satisfaction rates for their products and services.”
The new personalised home screen will be demonstrated during the upcoming IBC tradeshow in Amsterdam.
Zappware uniquely combines creativity and technology into powerful digital TV products for pay-TV operators. Its proven Zappware platform currently serves millions of devices around the world, and provides an intuitive and personalized multi-screen TV experience across set-top boxes, connected TVs, smartphones, tablets and PCs. It includes a unified Service Delivery System that allows the operator to monetize the service on cable, satellite, terrestrial, IPTV, OTT and hybrid networks.