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By Tom Dvorak 4 days in Amsterdam is always the best opportunity to take stock of the industry. This year was no exception. AI, short-form, content discovery, trust, optimizing costs and fighting churn were some of the themes that kept coming up for us during IBC. One...

In 2026, nearly four in ten UK adults who regularly consume content (39%) watch short-form videos multiple times a day, increasing to 64% for 18–24-year-olds. Short-form is becoming the default lens through which audiences consume and discover content. As this trend...

Striking the balance of personalization vs privacy and protection When it comes to catering to all ages, having children's content is not enough, platforms need to protect their younger audiences. Family profiles, children's accounts and shared devices create...

Netflix is a registered trademark of Netflix, Inc. This website is not affiliated with or endorsed by Netflix. This is an opinion piece based on our experience with building personalization solutions for media companies. We created a small focus group of Netflix users...

The wild west of "growth at all costs" is long gone, replaced by a ruthless focus on profitability and sustainable Average Revenue Per User (ARPU). The shift to retention is driven by the fact that acquiring a new customer costs 5-7 times more than keeping an existing...

The media and entertainment industry never stands still, but 2025 proved to be a year defined by many structural and technological shifts. Intensifying competition, rising costs and rapidly evolving viewer behaviour pushed platforms to reevaluate their strategies and...