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Media and Entertainment Trends to Look Out for in 2024
The media and entertainment industry is constantly evolving, driven by shifting consumer preferences and technology advancements. 2023 saw an uptake in the use of AI, the popularity of FAST services, strategies to improve monetization opportunities and more. This year...
Optimizing Content Discovery on OTT Platforms through AI
Audiences can waste up to an average of 10 and a half minutes trying to search for something to watch across the different platforms. With a flurry of services available at viewers’ fingertips with vast libraries, it is not surprising that this is becoming more of a...
Unlocking the Power of Personalization in OTT Monetization Strategies
Personalization is the key to unlocking a successful monetization strategy for OTT platforms. By leveraging user data and analytics, personalization can tailor your ads and upsell offers to meet the individual needs of your users, allowing for more meaningful...
IBC 2023 – The Top Trends Making an Impact within Media and Entertainment
Another year of IBC has wrapped, and what a show it was. With over 1,000 exhibitors and over 43,000 visitors, there were certainly many things to discuss over the four days. We’ve rounded up all of the top trends tackling pivotal industry challenges, which were a...
FAST Channels with Vodafone Iceland
Maximize Relevance With Hyper-Targeted FAST Channels Alongside Agile Content, we're working with Vodafone Iceland to deliver personalized FAST channels and experiences to its viewers. Download via the form below to discover how: Relevant and meaningful content with...
True Digital to Enhance OTT Platform User Experience with XroadMedia
Bangkok / Vienna - 15th September 2023 - True Digital Group Co Ltd., part of True Corporation Public Company Limited, Thailand's premier fully-integrated telecommunications and digital service provider, is pleased to announce its latest collaboration with XroadMedia....
PŸUR TV Benefiting from Innovative Personalization with XroadMedia
Vienna / Berlin, 12th September 2023 - One of the leading German operators, Tele Columbus, has announced that they are utilizing XroadMedia, personalization and content discovery specialists to provide top-level experiences for their PŸUR TV users. After trialing...
XroadMedia Introduces New AI Tools to Power Enjoyable TV Experiences
Vienna, 6th September - The leading personalization specialists, XroadMedia, today have announced the latest updates for their clients utilizing their content discovery solution. Easy to use back-end tools, improved voice search capabilities and enhanced AI for...
How to use Generative AI and ML to Enhance Personalization for OTT Platforms
In a competitive environment, video platforms (SVOD, AVOD, TVOD etc.) are turning to personalization, but as it’s now expected from services, providers need to ensure that they’re offering top-tier experiences. Not only in the accuracy of suggestions but also by...
